A website review should begin with the customer journey. I try to approach the site as someone who has never heard of the business. Can I tell what it offers? Can I find the location or service area? Is contacting the business easy on a phone?
Then I follow the paths people are likely to take. A visitor might search for a product, look for evidence of trust, or decide whether to request a quote. Each path should have a clear next step. If the site promises a form, I test that the form works and reaches the right person.
Performance and accessibility belong in the same conversation. A beautiful page that loads slowly or hides essential text behind an effect can cost a visitor’s attention. Clear headings, readable contrast, descriptive links and usable mobile controls are practical business choices.
The goal is not to create a long list of minor defects. It is to identify the few changes most likely to make the site clearer and easier to use.